The
Place
to
Start - and Succeed - with Affiliate
Marketing (Web 2.0 and
Web 3.0)
...THE
AFFILIATE
MARKETING PRIMER
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AFFILIATES
-- Affiliate marketing is about
top program recommendations,
yes... But first comes the
beginning -- starting right.
Understanding the options, making
fewer mistakes instead of learning the
hard way. ...Getting to the money
faster -- and really making affiliate
marketing pay, for the long-term.
MERCHANTS
-- Affiliate marketing means
choosing affiliate software solutions,
definitely... But first --
beginning with the end in mind.
What to watch out for, how to find the
best affiliates and choose the best
path for your business. ...Maximizing
your affiliate marketing resources to
shoot you ahead of your competition.
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Why
Web
2.0 & Web 3.0?
--
Because the face of affiliate
marketing is ever changing
along with the evolution of
the Web...
In
popular Web culture language,
Web
1.0 was the early
technology that allowed the
mass publishing
of content, pure and simple.
The technology was used
by
the people, largely for
finding information via a
plethora of individualized
websites.
The trajectory of Web
2.0, typified by the
rise of the Social Media or
social networking sites (such
as Facebook, Twitter, Flickr,
Pinterest, etc.) has been
focused on participation,
wherein the newer, largely
interactive technological
applications have made people
part
of the
technology.
While this has opened up
many new avenues for
affiliates to utilize in their
marketing efforts, it's also shifted
the emphasis toward a more
communal, open, and democratic
outlook for all - which
translates into an emphasis on
free, on fun, on utility, on
adding value to the collective
asset. This has led to a
de-emphasis on some of the
earlier affiliate marketing
tactics
at the same time that the
proliferation of websites,
affiliates, and competing
online products has made
affiliate marketing trickier
than before.
Web
3.0 might be defined
in various ways... and it's
impossible to predict exactly
what new ramifications of
emerging trends will have the
biggest impact in the long run
(and no doubt there will
be new technologies that come
into surprising play).
Most pronouncements
about Web 3.0 have been from
technology geeks who think in
terms of how the machines
will be made to better serve
up the data everyone wants
(and how to make money from
this). [Search
especially on "the semantic
web" and "cloud
computing".] That
has been an
evolutionary change of some
magnitude (accompanied by many
smaller revolutions in
specific areas). But the
trends suggest something far
beyond this: that it
isn't so much about the
machines or even the data
anymore; that people want to get
even more involved
with the information as well
as with each other. This
is the evolutionary force
that's in play.
Even those who once stood
back, or had been held back,
from online offerings
(especially:
internationally; elders;
offline businesses; small
non-profits) are interested in
the greater user-friendliness
and inclusiveness that this
Web3.0 has brought
about. And as modern
technology has given us so
many mobile devices that hook
into the Web, mobile users of
the internet more and more
have full access to the Web as
well. What seems
called for is a more global
envisioning that serves
advertisers and websurfers together.
In terms of Web evolution, the
customer (/user, participant)
is truly now a player
with directional control, not
just waiting on the sidelines
for developments to arise from
the minds of a few
entrepreneurs. Given
this, Web 3.0 has come to be
about greater participation,
greater inclusiveness, more
cooperation - not so much
about technologies as about
social aspects. This has
led to greater enfranchisement
of all those entities that
make up a community
but may have previously been
left out of the Web (small
local-serving businesses,
non-profits, agencies,
chambers of commerce and the
like - and
people moving from place to
place) - which enhances the
aggregate value for everyone.
(Yes, and
businesses are more
and more able to take
advantage of artificial
intelligence applications that
"mine" information from big
databases and from
behaviors/choices
that participants
exhibit.)
A few entrepreneurs are
anticipating this more
"family-of-man-oriented"
transformation, by emphasis
and/or by design. Look
for more on all this
inside the following pages.
Whether or not you're excited
about the "higher
road" that developments
in the Social Web seem enabled
to encourage, marketing is,
at base, for the people.
It's essentially about giving
people what they're looking
for, and people are
looking for greater (and
easier) connection (with
products as well as with each
other). "Web 2.0/3.0"
are really just catchy labels
for new trends... and the more
people-focused new trends are
driving the Web's evolution.
And in fact, to get back to
the real focus of this
website, affiliate marketing
is a natural for the Web 2.0 and
Web 3.0 environments. To
see why, read on...
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OTHERS
HAVE
FOUND "The
Affiliate Marketing Primer"
USEFUL...
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"Are you
wondering where to begin? Have you
found it all too bewildering and don't
know where to start? Are you just too
busy to track down the information you
need to get started? Well, here's a
FREE place with a heap of information
which is aimed right at people like
you..."
Allan
Gardyne, of AssociatePrograms.com
"Just
read Allan's newsletter today! What
a terrific primer... unbelievably
good. Congratulations!
Ken Evoy,
of SiteSell.com
and the 5 Pillar Affiliate Program
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CLICK HERE for
THE AFFILIATE MARKETING PRIMER
Table of Contents
ALSO:
Top
Affiliate
Marketing
Tools
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2000 to date
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